Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
 |
| In other words, the ad tells you how their product is better than the competition. |
MAGIC INGREDIENTS
The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.
 |
| The use of fluf words or the benefit is barely noticeable but plays on your expectations. |
GLITTERING GENERALITIES
The glittering generalities technique uses appealing words and images to sell the product. The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life. This cosmetic will make you look younger, this car will give you status, this magazine will make you a leader-all these commercials are using Glittering Generalities to enhance product appeal.
 |
| This ad uses the images to sell the wonder life with your dream lover thats no longer an imagination. |
No comments:
Post a Comment