myWPA Pre-Design

WPA Pre-Design

"See America" Alexander Dux.  1936 - 1939.

Why might the artist have used the particular setting?


figure/ground relationships?

figure/figure relationships?

What is the artists saying with the composition?

What is the artists saying with light?

How might you evoke similarly without any text?

How might you change the mood without any text in a manner that stays true to the original artwork?
 

Advertising Techniques

FACTS & FIGURES


Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

In other words, the ad tells you how their product is better than the competition.

 
 
 
 
MAGIC INGREDIENTS


The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.

 The use of fluf words or the benefit is barely noticeable but plays on your expectations.

GLITTERING GENERALITIES


The glittering generalities technique uses appealing words and images to sell the product. The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life. This cosmetic will make you look younger, this car will give you status, this magazine will make you a leader-all these commercials are using Glittering Generalities to enhance product appeal.

This ad uses the images to sell the wonder life with your dream lover thats no longer an imagination.

Propaganda

http://www.pixelcola.net/advg/advgr-assn.html

 

"Operation Prospero Balloon Launching".  1953.

"I'm sure this has a title".

"Propaganda leaflet aimed at South Koreans"

Comparing treatment by Japanese with treatment by US.