AIGA

Concert Loci 2

Concert Loci (Giga Revisited)

Giga Poster 2 (Revised)

Giga Poster 2 (Rough)

'Hand-drawn letters'

Critique::  The straight line doesn't fit well.  Maybe extend one of the gold shapes or bring one of "The Mics" down for balance.  Keep it simple; "The Mics" going off of the page probably doesn't work.  And the angles need adjusting.

Nice movement, maybe change font, fill in top & bottom space a little more, and info.

Giga Poster (Updated)

Texture Samples

Giga Poster

Critique::  It looks like two separate posters.  Could bring it together by making "The Mics" bigger and overlap the background image.

Also added a drop shadow.

On the border line of too many fonts or variations.

Final WPA

It was suggested before to go for other objects like the spray can instead of bombs.  It was tried and came off as confusing; Were they gonna get supplies if they showed up for exams?  So I went back to the paper bombs.  The colors were liked and the text was made more visible thru size and contrast.

Some say that they like it... just needs some fine tuning.  One says it doesn't quick look like the people are in a tunnel.  Likes the roocks, concept, and contrast.  I took away the walking cane and hat and put on a cap and bookbag.  The camera crew was change to a group of college graduates.  Some was not sure about the flag, so university was added to make it look more campus-like.

WPA Almost Final

WPA Revised

myWPA Pre-Design

WPA Pre-Design

"See America" Alexander Dux.  1936 - 1939.

Why might the artist have used the particular setting?


figure/ground relationships?

figure/figure relationships?

What is the artists saying with the composition?

What is the artists saying with light?

How might you evoke similarly without any text?

How might you change the mood without any text in a manner that stays true to the original artwork?
 

Advertising Techniques

FACTS & FIGURES


Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

In other words, the ad tells you how their product is better than the competition.

 
 
 
 
MAGIC INGREDIENTS


The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.

 The use of fluf words or the benefit is barely noticeable but plays on your expectations.

GLITTERING GENERALITIES


The glittering generalities technique uses appealing words and images to sell the product. The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life. This cosmetic will make you look younger, this car will give you status, this magazine will make you a leader-all these commercials are using Glittering Generalities to enhance product appeal.

This ad uses the images to sell the wonder life with your dream lover thats no longer an imagination.

Propaganda

http://www.pixelcola.net/advg/advgr-assn.html

 

"Operation Prospero Balloon Launching".  1953.

"I'm sure this has a title".

"Propaganda leaflet aimed at South Koreans"

Comparing treatment by Japanese with treatment by US.

WPA

"Exhibition of Ceramics & Prints"   Stanley Thomas Clough.  1938.

This color palette is pretty much complimentary with shades of white and/or black.  There is no gradual blending with the shades of black, and this piece has very good constrast.  With the different ways of combining objects, the artist draws one in to take a closer look at this piece and to see others.

"Discover Puerto Rico U.S.A. : Where the Americas Meet"   Frank S. Nicholson.  1936 - 1940.

This poster has plenty of colors in its palette.  Although the colors are washed, it still gives the 3D effect with the almost gradual change from light to dark.  It definitely entices one to visit and check their great food and/or wine.

"See America"   Alexander Dux.  1936 - 1939.

This piece is blue monocromatic.  Even though the shading seems a little more gradual, it also seems like a silhouette.  Also at certain glances the foreground becomes the background.  So, Go Travel!